Senior B2B Marketing Manager

Paris Full-time Marketing Posted 1d ago

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💼What your missions will be:

Own Bigblue’s Content Strategy: Develop and execute a content roadmap spanning customer stories, newsletters, landing pages, and high-impact video content.

Lead Social Media: Manage and grow Bigblue’s presence on both paid and organic channels, creating engaging campaigns that drive inbound product demand and brand awareness.

Project Manage ABM Initiatives: Coordinate cross-functional projects to support Account-Based Marketing (ABM) and demand capture for merchants ready to switch logistics.

Landing Page Development: Collaborate with designers and product teams to create and optimise landing pages that convert high-intent prospects.

Employer Brand: Partner with People teams to elevate Bigblue’s employer brand to attract top talent.

Performance & Analytics: track results, and optimise content and campaigns for maximum impact and ROI.

📦What Success Looks Like:

A steady pipeline of inbound leads from content and social channels.

High engagement rates on video and social campaigns.

Bigblue is recognised for its thought leadership and strong employer brand in the logistics and e-commerce space.

Efficient project delivery for ABM and cross-team marketing initiatives.

👨‍🎤You will succeed in this role if you have::

B2B marketing experience: At least 3 years of hands-on B2B marketing experience in a startup or scaleup.
End-to-end ownership: A proven track record of owning a marketing channel or initiative—from strategy and prioritisation to hands-on execution and measurable results.
Content quality & storytelling: A portfolio of high-quality content, copy, or video projects that demonstrates strong storytelling and measurable impact.
Channel experience: Hands-on experience with paid and organic social, newsletter strategy, and campaign optimisation.
Commercial judgment: Ability to connect marketing decisions to business outcomes, including qualified leads, opportunities, and pipeline—not just engagement or content output.
Strategic prioritisation: Ability to make clear trade-offs across audiences, markets, channels, and budgets, adapting your approach rather than simply repeating past playbooks.
Scalable ways of working: Experience building repeatable campaigns, distribution processes, or workflows, using AI and automation where relevant to increase impact.
Cross-functional influence: Ability to align Sales, Product, Design, and senior stakeholders around marketing priorities, without relying on formal authority.
Autonomy in ambiguity: Comfortable turning an unclear challenge into a focused plan, testing assumptions, and taking accountability for the outcome.
Communication: Excellent written and verbal communication skills in English and French. English is our shared working language.

🎖️Nice to haves:

Commerce Fulfilment Knowledge: Working knowledge and understanding of e-commerce fulfilment processes
Know another language: Spanish, German or Italian are a plus

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