Hi, I'm
Farah Nasution.
Brand Director | Consumer marketing across Southeast Asia | FMCG and beauty
I build brands in markets where the category barely exists yet. Fifteen years of launches, most of them in Indonesia and the Philippines.
15+Years exp.
3Companies
4Countries
3Languages
Experience
Brand Director
Sep 2019 – PresentMelati Beauty Group
- Took a regional skincare line from 4 to 11 markets and tripled revenue over four years.
- Rebuilt the influencer programme after an authenticity audit cut the roster from 400 to 60.
Senior Brand Manager
Feb 2015 – Jan 2015Archipelago Foods
- Led the launch that became the number two instant beverage brand in Indonesia within 18 months.
Brand Manager
Jul 2011Harimau Consumer
- Portfolio of three household care brands.