Digital Marketing Executive interview questions
4 questions asked in Digital Marketing Executive interviews, from job seekers and our own interviews, each read by us before publishing.
Phone or HR screen
Tell me about results you've driven, with numbers.
Tip: Pick two or three wins with clear numbers, such as organic traffic up 60 percent or cost per lead down from RM 40 to RM 22.
Technical or skills round
How do you approach SEO for a new website?
Tip: Cover keyword research, technical basics (speed, indexing, structured data), on-page content and building links.
How would you lower our cost per lead on Meta or Google ads?
Tip: Mention audience and keyword refinement, creative testing, landing page improvements, and conversion tracking set up correctly.
Assessment or case study
Look at these campaign numbers. What would you change?
Tip: Point to the weakest step in the funnel (click rate, conversion rate, cost), explain why, and say what you would test first.