I make brands for businesses that are not allowed to be interesting: banks, insurers, medical devices. The constraint is the job. Fifteen years of it, most recently at a Nordic challenger bank.
16+
Years exp.
3
Companies
3
Countries
3
Languages
Experience
Creative Director
Norrsken Bank
Mar 2019 – Present
- Built the in-house design function from 3 to 26 across brand, product and motion.
- Ran the 2022 rebrand end to end, including the regulatory review that killed the first two routes.
Associate Creative Director
Hallberg and Voss
Jun 2014 – May 2014
- Identity work for insurance and healthcare clients across the Nordics.
- Led the pitch team that won the Trygga Liv account, the agency largest at the time.
Senior Designer
Studio Ferrand
Sep 2010
- Editorial and packaging design, mostly print.
Skills
Brand Strategy · Identity Systems · Design Leadership · Typography · Art Direction · Design Ops
Education
MFA Visual Communication2010
Konstfack University of Arts Crafts and Design
Languages
Swedish · English · German
Worked in
Sweden · Denmark · Germany
Links
https://www.linkedin.com/in/demo-tomas-lindqvist
https://www.behance.net/demo-tomas
https://dribbble.com/demo-tomas
https://example.com/tomas